The B2B Email Advantage

Email typically fails when a salesperson tries to apply disconnected tips and tricks to get a fast "yes" instead of developing a program which creates consistently performing campaigns leveraging the best practices that have been used in direct marketing to sell BILLIONS in products and services.

This course is being used by thousands of salespeople worldwide sending millions of emails and consistently booking meetings. Stop making email difficult and get everything you need to develop professional B2B campaigns that convert consistently.

You'll learn

• Why the tips and tricks you find on social media don't work
• The history of direct marketing and the origins of email marketing
• How to define the specific goals of your email campaign
• Understand the Five key drivers in creating trust in email
• How to write subject lines that get emails opened
• The six highest-converting frameworks for email content that converts
• What split testing is and why it's key to optimizing performance
• Beyond the first email... how to create a sequence that converts

Course delivery

On-demand

Instructional Chapters

Knowledge Quizzes

Editable templates

Certificate of Completion recognized industry-wide